User Surveys and Feedback Widgets
Surveys and on-site feedback widgets let you hear directly from visitors in their own words. They are an inexpensive way to uncover the doubts, confusions and missing information that stop people converting.
Because the feedback comes from real visitors at the moment they are using your site, it often reveals issues that no amount of internal discussion would have surfaced.
Useful Questions to Ask
- What nearly stopped you from buying today?
- Was there anything you could not find?
- What information would have helped you decide?
- How would you describe what we do to a friend?
Keep It Short and Timely
Response rates fall sharply with every extra question, so ask only what you will act on. Triggering a short survey at the right moment — such as on exit or after a purchase — produces the most relevant answers.
Look for Patterns, Not Single Voices
One strongly worded comment can be tempting to act on, but the real value lies in recurring themes. When several people mention the same obstacle, you have found a genuine opportunity worth testing.
Frequently Asked Questions
Won't pop-up surveys annoy people?
If they are short, well-timed and easy to dismiss, most visitors do not mind, and many are glad to be asked.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.