The Conversion Funnel Explained
A conversion funnel is a simple model of the journey a visitor takes from first arriving on your site to becoming a customer. It is called a funnel because numbers narrow at each stage — not everyone who lands will buy.
Understanding your funnel shows you exactly where people drop off, so you can focus effort where it will recover the most lost business rather than guessing.
The Classic Stages
- Awareness: a visitor arrives and learns what you offer.
- Interest: they explore products, services or content.
- Desire: they compare options and weigh the decision.
- Action: they enquire, buy or sign up.
Finding the Leaks
By measuring how many people move from one stage to the next, you can spot the biggest leak. A funnel that loses 70% of visitors at checkout points to a very different problem than one that loses them on the home page.
Why You Fix the Biggest Leak First
Effort spent on a stage that already performs well yields little. Concentrating on the stage with the steepest drop-off recovers the most customers for the least work, which is why we always map the funnel before recommending changes.
Frequently Asked Questions
Does every business have the same funnel?
No. We map your funnel to your actual customer journey, which may have more or fewer stages than the classic model.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.