What Conversion Rate Optimisation Is
Conversion Rate Optimisation (CRO) is the disciplined practice of increasing the share of visitors who take a valuable action on your website — making an enquiry, buying a product or signing up. Instead of simply chasing more traffic, CRO helps you get more value from the visitors you already have.
For most businesses CRO is one of the most cost-effective ways to grow, because small percentage improvements compound across every visitor, every day, with no extra advertising spend.
How the Maths Works in Your Favour
If 1,000 people visit your site each month and 2% convert, that is 20 customers. Lifting the rate to 3% delivers 30 customers from the same traffic — a 50% increase in results without spending another penny on marketing.
What CRO Actually Involves
- Researching where and why visitors drop off.
- Forming a clear hypothesis about what to change.
- Testing the change against the current version.
- Measuring the result and keeping only what works.
What CRO Is Not
CRO is not guesswork or copying competitors, and it is not a one-off redesign. It is an ongoing, evidence-led process where decisions are based on real visitor behaviour rather than opinion or whoever shouts loudest in the room.
Frequently Asked Questions
How quickly will I see results?
Quick wins can appear within weeks, but the real value comes from a steady programme of tests run over months.
Do I need lots of traffic to start?
Higher-traffic pages give faster, clearer results, but even low-traffic sites benefit from research-led improvements.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.