Personalisation and Relevance
Personalisation means tailoring what a visitor sees based on what you know about them — their location, the campaign they arrived from, whether they are a returning customer, and more. The aim is to make every visit feel more relevant.
Relevance is powerful because people pay attention to content that clearly speaks to their situation and tend to tune out anything generic.
Simple, High-Value Personalisation
- Matching the headline to the advert that was clicked.
- Showing relevant products to returning visitors.
- Adjusting examples by industry or location.
- Greeting logged-in customers and saving their progress.
Start Small
Personalisation does not require complex technology to be effective. Tailoring landing pages to specific campaigns is a straightforward change that often delivers a clear lift before you invest in anything more advanced.
Respect Privacy
Effective personalisation is helpful, not intrusive. Using data the visitor would reasonably expect you to use builds trust, whereas surprising people with details they did not share feels unsettling and can backfire.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.