Page Speed and Conversions
Page speed is how quickly your pages load and become usable. It has a direct and well-documented effect on conversions: every extra second of waiting measurably increases the number of people who give up and leave.
Speed also affects search rankings and mobile users on slower connections, so improving it benefits both conversions and visibility at the same time.
Why Slow Pages Cost You Sales
Visitors form an impression of your professionalism from the moment a page begins to load. A sluggish site feels unreliable, and impatient buyers simply move to a competitor whose page appears instantly.
Common Causes of Slowness
- Large, uncompressed images.
- Too many third-party scripts and trackers.
- Unoptimised code and render-blocking resources.
- Slow or under-resourced hosting.
Where to Focus First
- Measure real-world speed on mobile, not just desktop.
- Compress and correctly size your images.
- Remove or defer non-essential scripts.
- Review hosting and caching with your delivery team.
Frequently Asked Questions
How fast is fast enough?
Aim for the main content to appear within about two and a half seconds on a typical mobile connection.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.