Navigation and Findability
Navigation is how visitors move around your site and find what they need. When people cannot quickly locate the right page, they grow frustrated and leave — even if the thing they wanted was there all along.
Good navigation is largely invisible: it simply gets people where they are going without them having to think about it, which is exactly the point.
Principles of Clear Navigation
- Use labels that match how customers describe things.
- Keep the main menu short and well organised.
- Make the current location obvious.
- Provide a working search for larger sites.
Speak the Customer's Language
Internal terminology often means nothing to visitors. Menu labels should reflect the words your customers actually use, even if that differs from how your business describes its services internally.
Test Whether People Can Find Things
A simple findability test — asking real people to locate something and watching where they look — quickly exposes confusing labels and missing links that are obvious to you but baffling to a first-time visitor.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.