Mobile Conversion Best Practice
For most websites the majority of visitors now arrive on a phone, yet many sites are still designed and tested mainly on desktop. A site that converts well on a large screen can quietly lose business on a small one.
Optimising for mobile is not about shrinking the desktop view; it is about respecting how people actually use phones — with thumbs, on the move, often distracted.
What Mobile Users Need
- Large tap targets that are easy to hit with a thumb.
- Short forms that avoid heavy typing.
- Fast loading on patchy mobile connections.
- A simple, sticky path to the main action.
Common Mobile Mistakes
Tiny links placed close together, pop-ups that are hard to close, and forms that demand a lot of typing all frustrate mobile users. Each of these adds friction at exactly the point you want to make things easier.
Test on Real Devices
Emulators are useful, but nothing replaces holding a real phone and completing the journey yourself. Trying to buy or enquire on your own site, one-handed, quickly reveals the awkward steps that data alone might miss.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.