Heatmaps and Session Recordings
Heatmaps and session recordings show you how visitors actually behave on your pages. A heatmap visualises where people click, move and scroll, while a session recording plays back an individual visit like a video.
Together they reveal the why behind your numbers. Analytics tells you that people leave a page; these tools help you see what they were struggling with before they did.
What Each Tool Reveals
- Click maps: what people tap, including things that are not links.
- Scroll maps: how far down the page people actually read.
- Recordings: hesitation, rage-clicks and abandoned forms in context.
Turning Observation into Action
If a scroll map shows most visitors never reach your key message, you might move it higher. If recordings show people repeatedly clicking a non-clickable element, that is a strong hint about what they expect to be a link.
Use Them to Form Hypotheses
These tools rarely give a definitive answer on their own, but they are excellent for generating ideas worth testing. Treat what you observe as the starting point for an A/B test rather than proof in itself.
Frequently Asked Questions
Does this affect visitor privacy?
Reputable tools mask sensitive fields and respect consent. We configure them to comply with data-protection rules.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.