Conversion Tracking Setup
Conversion tracking is the foundation of all CRO work. Without accurate measurement of what visitors do, you are optimising blind — unable to tell whether a change helped, hurt or made no difference at all.
Setting it up properly takes a little care, but it pays back every time you make a decision, because you can trust that the numbers reflect reality.
What Needs Tracking
- Your main conversions, such as sales or enquiries.
- Key micro conversions along the journey.
- The source of each visitor, where possible.
- Behaviour on important pages and forms.
Getting It Right
- Agree exactly what counts as each conversion.
- Implement tracking and verify it fires correctly.
- Test on multiple devices and browsers.
- Document what is tracked so the team stays aligned.
Mind Privacy and Consent
Tracking must respect data-protection rules and visitor consent. We configure analytics so it gathers what you need for decisions while staying compliant, so your data is both useful and lawful.
Frequently Asked Questions
What if my tracking has been wrong for months?
We re-validate it first. Acting on faulty data is worse than having none, so accuracy comes before analysis.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.