Common CRO Mistakes
Conversion optimisation is powerful, but it is easy to undermine with avoidable errors. Recognising the most common mistakes helps you spend your effort wisely and trust the results you act on.
Most of these errors share a single root cause: acting on opinion or impatience rather than on sound evidence gathered over a sensible period.
Mistakes to Avoid
- Stopping tests early when results look promising.
- Changing several things at once so causes are unclear.
- Copying competitors without understanding their context.
- Optimising tiny details while ignoring big problems.
- Acting on data you have not verified is accurate.
Chasing the Wrong Metric
It is easy to celebrate more form-fills while overall sales stay flat, or to lift clicks on a button that leads nowhere useful. Always tie tests back to the macro conversion that genuinely matters to the business.
Ignoring the Bigger Picture
A change that lifts conversions but increases refunds or complaints is not a real win. Judge each experiment by its effect on long-term value, not just the single number you happened to be watching.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.