X (Twitter) Strategy
X moves fast and rewards timely, conversational content. It is strong for news, customer service and joining live conversations.
Because the feed moves quickly, frequency and responsiveness matter more here than on slower platforms.
Play to Its Strengths
Be timely, be human and engage in real conversations rather than only broadcasting.
- React to relevant news and trends.
- Use it for fast customer support.
- Join conversations, do not just post.
Use Lists to Manage the Noise
Following hundreds of accounts makes X hard to use. Lists let you organise accounts into focused streams so you never miss what matters.
- Create private lists for competitors and industry voices.
- Build a public list of customers and partners.
- Use lists for monitoring trending conversations in your niche.
- Review lists monthly and remove inactive accounts.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.