Setting Social Media Goals
Vague aims like 'grow our following' make it impossible to know whether social media is working. Clear, measurable goals connect your activity to business outcomes.
Good goals give your team focus and give you a fair basis for judging return on the time and money invested.
Tie Goals to Business Objectives
Every social goal should ladder up to something the business cares about — leads, sales, support deflection or brand awareness.
- Awareness: reach, impressions and follower growth.
- Engagement: comments, shares and saves.
- Traffic: clicks through to your website.
- Conversion: enquiries, sign-ups or purchases from social.
Make Them Measurable
Use the SMART framework so progress is obvious. 'Increase website clicks from Instagram by 20% in Q2' beats 'get more traffic'.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.