Hashtag Strategy in 2025 and Beyond
Hashtags help people discover your content and signal what a post is about. Their importance varies by platform and changes over time.
The goal is relevance, not volume — a few well-chosen tags beat a wall of generic ones.
Mix Broad and Niche
Broad tags have reach but heavy competition; niche tags have smaller but more relevant audiences. Blend both.
- A few broad tags for reach.
- Several niche tags for relevance.
- One or two branded tags for community.
Platform Differences
Instagram and TikTok still reward relevant tags; LinkedIn uses a handful; on X they are less central than they were. Adapt per channel.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.