Writing Captions That Engage
A strong image stops the scroll, but the caption is what earns the comment, click or share. Captions are where personality and a clear call to action live.
You have a second or two to hook attention, so the first line matters more than anything else.
Hook, Value, Action
Lead with a hook, deliver something useful or interesting, then tell people exactly what to do next.
- Open with a question or bold statement.
- Give a tip, story or insight.
- End with a clear call to action.
Keep It Human
Write the way you speak. Conversational captions outperform corporate jargon on every platform.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.