User-Generated Content and Reposting Rights
Content created by your customers — photos, reviews, unboxings — is some of the most trusted marketing you can have, because it is authentic.
Before you reshare it, though, you need permission. Posting publicly is not the same as granting you a licence to use it.
Always Ask First
Request explicit permission and credit the creator. A quick comment or message protects you legally and builds goodwill.
- Ask permission in writing.
- Credit the original creator clearly.
- Keep a record of the approval.
Build a UGC Campaign Strategy
Proactively encourage customers to create content rather than waiting and hoping. A branded hashtag or a simple ask at the point of delivery can generate a stream of material.
- Launch a branded hashtag and promote it consistently.
- Feature UGC in Stories highlights as social proof.
- Offer a small incentive for the best photo or review.
- Make the ask part of your post-purchase email.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.