User-Generated Content
User-generated content (UGC) is anything your customers create about you — reviews, photos, comments, social posts. It carries a credibility your own marketing cannot, because it comes from a peer rather than the seller with something to gain.
Encouraged and used well, it builds trust, fills your channels and reduces the amount of content you must produce yourself, making it one of the best-value assets you can cultivate.
Common Forms of UGC
UGC comes in many shapes, and each suits a different place in the buying journey.
- Reviews and star ratings.
- Customer photos and videos.
- Testimonials and quotes.
- Community questions and answers.
Using It Responsibly
Always get permission before reusing someone's words or images, credit them appropriately, and never edit feedback so heavily that it misleads. Authenticity is the whole point of UGC — the moment it feels staged, it loses the trust that made it valuable.
Frequently Asked Questions
How do we encourage more reviews?
Ask at the right moment — just after a positive experience — and make the process quick and simple.
What about negative reviews?
Respond calmly and helpfully in public. A good reply to a complaint can impress prospects more than the praise does.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.