Upgrades, Downgrades and Add-Ons
A healthy subscription business grows revenue from existing customers, not just new ones. Smooth upgrades, downgrades and add-ons let customers adjust their spend as their needs change.
This article explains how to handle plan changes cleanly.
The Three Movements
- Upgrade: move to a higher plan, usually charged immediately with proration.
- Downgrade: move to a lower plan, often at the next renewal.
- Add-on: an extra feature or seat layered on top of the base plan.
Making Changes Painless
The smoothest experience lets customers see the cost of a change before they confirm, with proration calculated and displayed up front so there are no surprises on the next invoice.
Encouraging Expansion
Add-ons are a gentle way to grow revenue, because customers opt in for value they already want. We design the flows so upgrading is always easier than churning.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.