Tagging and Categorising Content
Categories and tags are how you organise content so visitors and search engines can navigate it. Used well they are invaluable; used carelessly they create a confusing tangle.
This article explains the difference between the two and offers simple rules for keeping your taxonomy clean and useful.
Categories vs Tags
They serve different purposes. Getting the distinction right keeps your site logical.
- Categories: broad sections, like chapters of a book.
- Tags: specific topics that cut across categories.
- A post usually has one category and a few tags.
- Both help visitors find related content.
Keeping It Clean
Taxonomies sprawl quickly without discipline. A short agreed list works far better than endless one-off tags.
- Decide your categories in advance and keep them few.
- Reuse existing tags rather than inventing new ones.
- Avoid tags used on only a single post.
- Review and tidy your lists periodically.
Frequently Asked Questions
How many categories should I have?
Usually a handful. If you find yourself with dozens, they are probably too specific — broad categories with targeted tags work better.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.