Style Guides and Consistency
A style guide records the small decisions — how you spell, capitalise, punctuate and format — so everyone writes the same way. It removes endless debate and keeps your content looking professional and unified across every page.
Even a one-page guide saves time and prevents the slow drift that happens when each writer follows their own habits and preferences without a shared reference to settle questions.
What to Include
Focus on the decisions that actually come up repeatedly in your content rather than trying to cover everything.
- Spelling and capitalisation preferences.
- How to write dates, numbers and times.
- Preferred and banned terms.
- Formatting rules for headings and lists.
Keeping It Usable
A style guide nobody reads is useless. Keep it short, searchable and focused on the decisions that genuinely recur. Building on an established public guide and adding only your specifics is far faster than writing every rule from scratch.
Frequently Asked Questions
Should we adopt an existing style guide?
Often yes — basing yours on a recognised guide and adding only your specifics is faster than starting from nothing.
Who should own the style guide?
One person or small group should maintain it, so it stays current and decisions are made consistently.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.