Stories and Ephemeral Content
Stories disappear after 24 hours, which makes them ideal for casual, in-the-moment content that feels authentic rather than polished.
Their full-screen, vertical format and interactive stickers drive strong engagement.
Make the Most of Stickers
Interactive stickers turn passive viewing into participation and give you quick feedback.
- Polls and questions for feedback.
- Countdowns for launches and events.
- Link stickers to drive traffic.
Archive Your Best Stories as Highlights
Highlights give Stories a permanent home on your profile, turning ephemeral content into always-on resources for new visitors.
- Group highlights by topic, product or service.
- Use custom covers that match your brand palette.
- Refresh highlights regularly to remove outdated content.
- Pin your most-asked question as a Welcome or FAQ highlight.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.