Social Proof and Reviews
People trust other people more than brands. Showcasing reviews, testimonials and customer content on social builds credibility and reassures buyers.
Social proof is one of the most persuasive tools you have, and it costs little to use well.
Put Proof to Work
Make positive feedback visible and easy to find across your channels.
- Share customer reviews as posts.
- Highlight testimonials in Stories highlights.
- Repost happy-customer content with permission.
Respond to Every Review
Responding to reviews, positive and negative, shows you value feedback and gives search and social algorithms a signal that the business is active.
- Thank reviewers by name when possible.
- Address negative reviews with empathy and a path to resolution.
- Never offer incentives in exchange for positive reviews.
- Highlight your review response rate in your social bio or about section.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.