Social Listening and Monitoring
Social listening means tracking what people say about your brand, competitors and industry — even when they do not tag you directly.
It surfaces opportunities, early warning of problems and content ideas you would otherwise miss.
What to Monitor
Go beyond direct mentions to capture the full conversation around your business.
- Brand name and common misspellings.
- Product and campaign names.
- Competitor names.
- Industry keywords and hashtags.
Turn Insights Into Action
Listening is only useful if it informs decisions. Build a regular process to review findings and respond to themes you discover.
- Assign someone to review listening alerts daily.
- Log recurring themes and sentiment shifts weekly.
- Bring insights to marketing and product meetings.
- Act on feedback and close the loop publicly where possible.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.