Social Commerce and Shoppable Posts
Social commerce lets customers discover and buy products without leaving the app. Shoppable posts and in-app checkout shorten the path to purchase.
Reducing friction between inspiration and buying can lift conversion significantly.
Where It Works
Visual, impulse-friendly products tend to do best. Set up product catalogues and tag items in your content.
- Tag products in feed posts and Reels.
- Keep catalogue data accurate.
- Pair with reviews and user content for trust.
Track Attribution Accurately
Social commerce sits between discovery and purchase, so tracking the full path matters. Use the platform's native analytics alongside your own data.
- Connect your product catalogue to your analytics dashboard.
- Track clicks and purchases from individual shoppable posts.
- Compare conversion rates across organic and paid product posts.
- Use UTM tags when sending social traffic to your own store.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.