Short-Form Video: Reels, Shorts and TikTok
Short vertical video is the most reach-friendly format on most platforms today. The algorithms push it hard because viewers watch it.
You do not need a studio — a phone, good light and a clear idea are enough to start.
What Makes Them Work
Short videos reward a fast hook, a single clear idea and good pacing. Subtitles are essential because most people watch on mute.
- Hook viewers in the first two seconds.
- Keep to one idea per video.
- Add captions for silent viewing.
- End with a reason to follow or act.
Repurpose Across Channels
One vertical video can serve Reels, Shorts and TikTok. Remove platform watermarks before cross-posting to avoid being down-ranked.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.