SEO Basics Your Team Should Know
Search engine optimisation sounds technical, but the fundamentals are simple habits your content team can apply every day. Good SEO mostly means writing genuinely useful, well-structured content.
This guide covers the basics that have the biggest impact, without the jargon or the myths that often surround the subject.
On-Page Essentials
A few elements on each page tell search engines what it is about. Getting them right is the foundation of good SEO.
- Page title: clear, unique and including your main topic.
- Meta description: a short summary that earns the click.
- Headings: one H1, with H2s structuring the rest.
- Links: connect related pages with descriptive text.
Habits That Help
SEO rewards consistency. Small, regular efforts beat occasional big pushes.
- Research the words your customers actually search for.
- Answer real questions your audience asks.
- Keep older content fresh and accurate.
- Make sure pages load quickly on mobile.
Frequently Asked Questions
How long until SEO changes show results?
Usually weeks to months. Search engines need time to re-crawl and reassess, so treat SEO as a steady investment rather than a quick fix.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.