Running a Social Media Competition Legally
Competitions and giveaways can boost engagement quickly, but they come with legal and platform rules you must follow to avoid penalties.
Clear terms protect both you and your entrants.
Get the Basics Right
Each platform has promotion rules, and UK law requires fairness and transparency.
- Publish clear terms and conditions.
- State no-purchase-necessary where relevant.
- Follow each platform's promotion guidelines.
- Pick winners fairly and keep records.
Promote and Wrap Up Properly
The end of a competition matters as much as the launch. Announce winners publicly and archive the terms in case of disputes.
- Announce winners publicly on the same channels you used to promote.
- Contact winners privately and set a claim deadline.
- Archive terms and conditions with entry data.
- Review performance to inform future competitions.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.