Reviewing and Approving Content
A review step catches errors, keeps content on-brand and shares responsibility before anything goes public. Even a quick second read prevents most embarrassing mistakes.
This guide describes a lightweight approval process that improves quality without slowing your team to a crawl.
What Reviewers Check
A good review looks beyond spelling. Give reviewers a short checklist so nothing important is missed.
- Accuracy of facts, prices and links.
- Spelling, grammar and tone of voice.
- On-brand styling and imagery.
- Working links and correct call-to-action.
A Lightweight Process
Approval should add confidence, not bureaucracy. Keep it proportionate to the risk.
- Author marks the content as pending review.
- Reviewer checks it against the checklist.
- Author fixes any issues raised.
- Reviewer or author publishes once approved.
Frequently Asked Questions
Does every single post need approval?
Not necessarily. Match the level of review to the risk — a major landing page deserves a careful check, a routine social post may not.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.