Retargeting and Custom Audiences
Retargeting shows ads to people who have already interacted with your brand — visited your site, watched a video or engaged with a post.
Because these people already know you, retargeting usually delivers a stronger return than cold advertising.
How It Works
A tracking pixel or your customer list builds an audience you can re-engage with tailored messages.
- Install the platform pixel on your site.
- Segment by behaviour, such as cart abandoners.
- Show relevant offers to each segment.
- Respect privacy and consent rules.
Avoid Ad Fatigue
Retargeting audiences are small, so they see your ads repeatedly. Without frequency caps and creative rotation, performance drops and goodwill erodes.
- Set frequency caps per campaign or ad set.
- Rotate creative at least every two weeks.
- Segment audiences by how recently they interacted.
- Exclude converted customers from acquisition campaigns.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.