Redirects in WordPress After Changing URLs
When a page's web address changes — because you renamed it, restructured the site, or moved domain — the old address stops working. A redirect automatically sends anyone using the old link to the new page.
Setting up redirects protects your visitors and your search rankings from broken links.
Why Redirects Matter
- Visitors with old bookmarks still arrive in the right place.
- Search engines pass ranking value to the new URL.
- You avoid frustrating 404 'not found' errors.
- Links from other sites keep working.
The Right Type
A permanent move uses a 301 redirect, which tells search engines the change is lasting. A temporary 302 is reserved for short-term situations.
How We Handle Them
- Map every old URL to its new destination.
- Add 301 redirects via a plugin or server rules.
- Test old links to confirm they land correctly.
- Monitor for 404s and add any missed redirects.
Frequently Asked Questions
Do too many redirects slow my site?
A reasonable number is fine. Long chains of redirects can add delay, so we keep them direct and tidy.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.