Print-Ready Artwork and CMYK vs RGB
Colours that look perfect on screen can print as a disappointment if the artwork is not prepared correctly. The difference comes down to how screens and printers create colour, and getting it right avoids unpleasant surprises at the press.
This article explains the two colour models and what print-ready artwork involves.
Two Ways of Making Colour
Screens mix light using red, green and blue (RGB), which produces vivid, bright colours. Printers mix inks using cyan, magenta, yellow and black (CMYK), which has a narrower range, so some screen colours simply cannot be reproduced on paper.
What Print-Ready Means
- Artwork supplied in the printer's required colour model.
- High enough resolution for crisp results.
- Bleed added so trimmed edges have no white slivers.
- Fonts embedded or converted to outlines.
How We Help
We prepare files that meet your printer's specification and define your brand colours in both models, so the printed result sits as close as possible to what you see on screen.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.