Creating a Brand Style Guide
A style guide is the single document that captures how your brand should look and sound. It turns design decisions into clear rules so anyone — staff, freelancers or partners — can produce work that feels unmistakably yours.
Without one, every new piece of marketing drifts a little, and over time the brand becomes inconsistent. A good guide prevents that drift and saves money on rework.
What a Good Guide Covers
- Logo usage, sizing and the things never to do.
- The exact colour values for screen and print.
- Typefaces, sizes and heading hierarchy.
- Imagery, tone of voice and example layouts.
Keeping It Usable
A guide nobody reads is wasted effort. We keep ours practical, with real examples of right and wrong, so people can copy good practice rather than wade through theory.
We also version it, so as the brand evolves there is always one authoritative, up-to-date reference.
How It Is Delivered
You receive the guide as a shareable document along with the underlying brand assets, so collaborators can both read the rules and grab the files they need in one go.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.