Primary, Secondary and Accent Colours
Most brands use more than one colour, but not every colour plays the same role. Giving each a clear job prevents palettes from becoming a free-for-all where designers reach for whatever looks nice on the day.
Understanding the difference between primary, secondary and accent colours helps you and your team apply the palette consistently and predictably.
The Roles Explained
- Primary: the dominant colours people associate with you.
- Secondary: supporting shades that add variety.
- Accent: a punchy colour reserved for buttons and highlights.
- Neutrals: greys and off-whites that carry text and structure.
Getting the Balance Right
A common guideline is to use your primary colour most, secondaries sparingly, and the accent only where you want to draw the eye. Overusing the accent quickly robs it of its power to stand out.
Documenting the Values
We record each colour as a precise value for screen and for print, so there is never any guesswork. That single source of truth keeps everything aligned across web, documents and printed materials.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.