Logo Design: Process and Deliverables
A logo is the signature of your business, so the way it is created matters as much as the final mark. A good process produces a logo that is distinctive, flexible and built to last rather than a fashionable shape that dates within a year.
This article walks through the stages we follow and the files you should expect to receive, so you know what you are paying for and how to use the result.
The Stages We Work Through
- Discovery: understanding your audience, competitors and personality.
- Sketching and exploration of several directions.
- Refining one or two routes into polished concepts.
- Testing the mark at large and tiny sizes.
- Finalising and preparing every file format you need.
What You Receive
We hand over a complete kit rather than a single image, so your logo works everywhere from a website header to a printed sign.
- Vector master files (
SVGandEPS) that scale without blurring. - Web-ready
PNGfiles with transparent backgrounds. - Horizontal, stacked and icon-only versions.
- Light and dark variants for different backgrounds.
Avoiding Common Mistakes
We deliberately keep logos simple, ensure they read in a single colour, and check they remain clear at the size of a phone app icon. These tests catch problems that are expensive to fix once a logo is in use everywhere.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.