Platform Algorithm Changes
Social platforms constantly tweak how they decide what to show. Chasing every change is exhausting and usually unnecessary.
Focusing on genuinely good content that people engage with is the most durable strategy through any algorithm shift.
Stay Steady
Algorithms reward content that keeps people watching, reading and interacting. Build for that, not for tricks.
- Prioritise watch time and engagement.
- Avoid spammy growth hacks.
- Diversify so no single change sinks you.
Reduce Dependency on Any One Platform
Putting all your social eggs in one basket makes algorithm changes catastrophic. Owning your audience through email and your website insulates you from shifts outside your control.
- Build an email list as a direct channel you own.
- Drive social followers to sign up for updates on your site.
- Maintain a presence on at least two platforms.
- Treat social as a discovery channel, not your only relationship channel.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.