Pinterest for Traffic
Pinterest behaves more like a visual search engine than a social network. Pins have a long shelf life and can drive website traffic for months.
It excels for products, recipes, interiors, fashion and how-to content.
Optimise Like Search
Because Pinterest is search-driven, keywords in titles and descriptions matter, and vertical images perform best.
- Use tall, high-quality images.
- Write keyword-rich descriptions.
- Link every pin to a relevant page.
Create a Consistent Pinning Schedule
Pinterest rewards consistency. Pinning regularly over time builds domain authority and increases how often your content surfaces in search.
- Aim to pin five to fifteen times per day across boards.
- Use scheduling tools to spread pins evenly.
- Create new pins for older content to extend their reach.
- Keep boards focused on specific topics rather than mixing themes.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.