Phased Delivery vs Big Bang Launch
There are two broad ways to bring a product to your users: release it in stages over time, or launch everything at once in a single 'big bang'. Each has its place, and the right choice depends on your goals, your users and your appetite for risk.
We will recommend an approach in your proposal and explain why, but it helps to understand the trade-offs so the conversation is a shared one.
The Two Approaches
The core difference is whether value and risk arrive gradually or all together.
- Phased: deliver in stages, learning and earning as you go.
- Big bang: launch the complete product in one coordinated event.
- Hybrid: a soft launch to a small audience before going fully live.
How We Choose With You
We weigh up several factors together before settling on an approach.
- Phased delivery reduces risk and gets value out sooner.
- A big bang suits launches that must be complete on day one for commercial reasons.
- A soft launch lets us test with real users before the full reveal.
| Approach | Risk | Time to first value |
|---|---|---|
| Phased | Lower | Early |
| Big bang | Higher | At launch |
| Soft launch | Lower | Early, to a small group |
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.