Paid Social Targeting Basics
Paid social lets you put your message in front of precisely the people most likely to care, rather than hoping they find you organically.
Good targeting is the difference between wasted spend and a profitable campaign.
Types of Audience
Most platforms offer three broad targeting approaches you can combine.
- Interest and demographic targeting for new reach.
- Custom audiences from your own data.
- Lookalike audiences modelled on your best customers.
Test Before You Scale
Never put your full budget behind one untested audience or creative. Small tests reveal what works before you commit real spend.
- Run small simultaneous tests on two or three audience segments.
- Use the same creative across segments to isolate the variable.
- Let tests run until they reach statistical significance.
- Scale the winner and pause the rest.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.