Naming and Taglines
A name and a tagline are among the hardest-working words in your brand. A good name is easy to say, spell and remember, while a sharp tagline tells people what you offer or how you are different.
Because names are difficult and costly to change, it is worth taking real care over them at the outset.
Qualities of a Strong Name
- Easy to pronounce and spell on first encounter.
- Distinctive within your sector.
- Available as a domain and trademark.
- Free of unfortunate meanings in key languages.
Writing a Tagline
A tagline should be short, clear and true to what you actually deliver. Clever wordplay is fine only if it still makes immediate sense; clarity beats cleverness every time.
Checking Availability
Before falling in love with a name, we check domains, social handles and trademarks. A perfect name you cannot legally or practically use is not a usable name at all.
Frequently Asked Questions
Do we need a tagline at all?
Not always. A tagline helps when your name does not explain what you do, but a clear name can stand on its own.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.