Managing Redirects When URLs Change
When a page address changes, a redirect quietly sends visitors and search engines to the new location. Without one, people hit a dead-end error and your search rankings can suffer.
This guide explains why redirects matter, the difference between the common types, and how to set one up when you move or remove a page.
Why Redirects Matter
Old links live on in bookmarks, emails and search results. A redirect makes sure they still work.
- Preserves the value of links pointing at the old address.
- Stops visitors hitting a 404 not-found error.
- Keeps search engines pointed at the right page.
- Maintains a smooth experience after a site change.
Choosing the Right Type
The two common redirects say different things to search engines, so pick deliberately.
- Use a 301 for a permanent move — this is the usual choice.
- Use a 302 only for genuinely temporary changes.
- Point the old URL to the closest matching new page.
- Test the redirect after setting it up.
| Type | Meaning | Use when |
|---|---|---|
| 301 | Permanent | A page has moved for good |
| 302 | Temporary | A short-term change only |
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.