Logo File Formats: When to Use Each
It is surprisingly common for a beautiful logo to look terrible in use simply because the wrong file was sent to the printer or uploaded to a website. Knowing which format to use where avoids blurry, pixelated or oversized results.
This article explains the main logo formats in plain terms so you can confidently pick the right one every time.
Vector vs Raster
Vector files describe a logo using maths, so they scale to any size without losing quality. Raster files are made of fixed pixels and blur when enlarged. As a rule, vectors are the masters and rasters are exports.
| Format | Type | Best use |
|---|---|---|
| SVG | Vector | Websites and apps |
| EPS | Vector | Professional print |
| Vector | Sharing and print proofs | |
| PNG | Raster | Web images with transparency |
| JPG | Raster | Photos, not logos |
Frequently Asked Questions
Which file do I send to a printer?
Usually an EPS or high-resolution PDF. Always ask the printer what they prefer, as some have specific requirements.
Why does my logo look blurry online?
It is probably a low-resolution raster file stretched too large. Use an SVG or a correctly sized PNG instead.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.