Keeping a Content Calendar
A content calendar is a simple plan of what you will publish and when. It turns scattered ideas into a steady, reliable stream of content and takes the stress out of “what shall we post next?”.
This article explains what a content calendar contains and how to run one your whole team can follow.
What to Track
A useful calendar captures more than just dates. It shows status and ownership at a glance.
- Publish date and channel.
- Topic and working title.
- Who is responsible for each item.
- Current status, from idea to published.
Making It Work
A calendar only helps if the team actually uses it. Keep it simple and visible.
- Plan a few weeks ahead, not months in rigid detail.
- Review it together in a short regular meeting.
- Leave room for timely, reactive posts.
- Update statuses as work progresses.
| Column | Purpose |
|---|---|
| Date | When it goes live |
| Owner | Who is responsible |
| Status | Idea, draft, scheduled or done |
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.