Instagram for Brands
Instagram is a visual-first platform spanning feed posts, Stories, Reels and shopping. It suits brands with strong imagery or lifestyle appeal.
A consistent look and a mix of formats keep both the algorithm and your audience happy.
Use the Full Toolkit
Each format serves a purpose — together they give you reach, depth and conversion.
- Reels for reach and discovery.
- Feed for your curated grid.
- Stories for daily connection.
- Shopping tags for products.
Maintain a Consistent Aesthetic
Instagram is a visual platform where first impressions happen in the grid. A coherent look builds brand recognition and encourages follows.
- Define two or three brand colours and use them consistently.
- Stick to one or two editing presets or filters.
- Plan your grid in advance with a preview tool.
- Vary post types to keep the grid visually interesting.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.