Influencer Collaborations
Partnering with creators who already have your audience's trust can extend your reach far faster than building it alone.
Success depends on choosing the right partner and being clear on goals, deliverables and disclosure from the start.
Pick for Relevance, Not Just Reach
A smaller creator with an engaged, relevant audience often beats a big account with passive followers.
- Check engagement rate, not just follower count.
- Review their audience demographics.
- Look for genuine alignment with your brand.
Disclosure Is the Law
In the UK, paid partnerships must be clearly labelled (for example #ad). The ASA and CMA enforce this, so make it a contractual requirement.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.