Imagery and Photography Style
Photographs and graphics do a lot of quiet work in a brand. A consistent image style makes a website or brochure feel considered, while a random mix of clashing pictures makes even good design look amateurish.
Agreeing an imagery style up front means every photo and graphic you add later reinforces the brand instead of pulling against it.
Defining a Visual Style
We describe the look you are after — bright and airy, moody and dramatic, candid or carefully posed — and capture it with example images so the direction is unmistakable.
- Lighting: natural and soft, or bold and high-contrast.
- Subjects: real people, products, or abstract textures.
- Colour treatment: warm, cool or true to life.
- Composition: tight close-ups or spacious scenes.
Keeping It Consistent
Once the style is set, new images should be chosen or shot to match it. We often apply a light, repeatable edit so even pictures from different sources sit comfortably together.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.