Image and Video to Support Copy
Words rarely work alone. The right image or short video can explain in seconds what a paragraph struggles to convey, break up dense text and make a page far more inviting to read in the first place.
The key word is support: visuals should earn their place by adding meaning, not just filling space or ticking a box that says every page needs a picture.
How Visuals Help Copy
Used purposefully, visuals do real work rather than merely decorating the page.
- They demonstrate things that are hard to describe.
- They give the eye a rest between blocks of text.
- They build trust through real photos of your work.
- They can summarise data as a chart or diagram.
Using Them Responsibly
Optimise images so they do not slow the page, add alt text for accessibility, and avoid generic stock photos that add nothing. A relevant, real image of your team or product beats a polished but meaningless one of strangers shaking hands every time.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.