Image and Video Sizes per Platform
Using the right dimensions keeps your content crisp and uncropped. Wrong sizes get squashed, letterboxed or cut off at the worst moment.
Designing to platform specs also signals professionalism and improves performance.
Think in Aspect Ratios
You rarely need exact pixels — aspect ratios matter most. Square and vertical formats dominate mobile feeds.
- Square (1:1) for feed posts.
- Vertical (9:16) for Stories, Reels and TikTok.
- Landscape (16:9) for YouTube and link previews.
Create Templates to Save Time
Set up a library of correctly-sized design templates so every post leaves at the right dimensions without rework.
- Build templates in Canva, Figma or Adobe Express.
- Colour-code by platform to avoid mix-ups.
- Update templates when platforms change their specs.
- Store assets in a shared folder for the whole team.
| Format | Aspect Ratio | Best For |
|---|---|---|
| Feed post | 1:1 or 4:5 | Instagram, Facebook |
| Story / Reel | 9:16 | Instagram, TikTok |
| Video | 16:9 | YouTube, LinkedIn |
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.