Iconography and Illustration Style
Icons and illustrations help explain ideas quickly and add personality where a photograph would be too literal. Like every other brand element, they work best when they share a single, deliberate style.
A coherent icon and illustration set makes interfaces clearer and marketing more engaging, while a jumble of mismatched styles looks careless.
Choosing a Style
- Line weight: thin and delicate or bold and chunky.
- Corners: sharp or rounded.
- Fill: outline only, solid, or two-tone.
- Mood: playful, technical or elegant.
Building a Reusable Set
Rather than draw icons one at a time, we build a consistent set on a shared grid so they line up and feel related. New icons added later follow the same rules and slot straight in.
Where They Add Value
Good iconography speeds up navigation and breaks dense content into digestible chunks. Illustrations, used sparingly, give your brand a warmth and distinctiveness that stock photos rarely match.
Because the set is reusable, the cost is spread across every page that uses it, making a custom style far more affordable over the life of your website than it first appears.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.