From Idea to Launch: A Typical App Timeline
Clients often ask how long an app takes and what actually happens along the way. While every project differs, most follow a recognisable path from initial idea through design and build to a public launch.
Understanding the stages helps you plan around your own deadlines and know what to expect at each point.
Why a Map Helps
An app project can feel opaque from the outside, which makes it harder to plan your own launch, marketing and resourcing around it. Knowing the typical stages, and roughly what happens in each, lets you see where your input is needed and when you can expect something to review. It also makes it easier to spot, early on, anything that might push a date and to plan around it.
The Main Stages
- Discovery: defining goals, users and scope.
- Design: wireframes, then polished screens you can review.
- Build: developing in regular cycles you can see progress in.
- Testing: internal and beta testing on real devices.
- Launch: store submission and release.
What Affects the Timeline
Feature count is the biggest factor, followed by how quickly feedback and content are provided, and whether you target one platform or two. We keep you involved throughout so there are no surprises near the end.
Frequently Asked Questions
Can we launch in stages?
Yes. Many clients launch a focused first version, then add features in later releases informed by real user feedback.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.