Free Trials and Card-Required vs Not
Offering a free trial is a proven way to win subscribers, but one decision shapes everything: do you ask for a card up front or not? Each approach attracts a different kind of user.
This article weighs the two models so you can choose deliberately.
Card Required Up Front
Asking for a card means the subscription converts automatically when the trial ends. You get fewer sign-ups but a higher proportion of them become paying customers.
No Card Required
Letting people start without a card lowers the barrier and fills your funnel, but many will drift away and you must actively convert them before they pay.
| Model | Sign-up volume | Conversion rate |
|---|---|---|
| Card required | Lower | Higher |
| No card required | Higher | Lower |
Frequently Asked Questions
Which should I choose?
If your product proves value quickly, card-required works well. If it needs time to show benefit, no-card lowers the barrier.
Can I remind users before a trial converts?
Yes, and you should. A clear reminder before the first charge reduces disputes and builds trust.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.