Facebook Pages and Groups
Despite newer platforms, Facebook retains huge reach, especially for local businesses and older demographics. Pages and Groups serve different jobs.
A Page is your public presence; a Group is a community space for deeper engagement.
Pages vs Groups
Use a Page for broadcasting and ads, and a Group to build a loyal, interactive community.
- Page: announcements, reviews, advertising.
- Group: discussion, support, community.
- Link the two for a complete presence.
Use Facebook Ads to Extend Reach
Organic reach on Facebook Pages is limited, but its advertising platform offers unmatched targeting options at a range of budgets.
- Start with a small budget to test audience segments.
- Use the Meta Pixel to build custom audiences from website visitors.
- Retarget warm audiences before spending on cold reach.
- Review and optimise ad creative at least weekly.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.